Lumen helps companies engage efficiently with the right customers with ease via data-driven messaging through push notifications, SMS and emails to meet business and marketing objectives. From drip campaigns, special coupon offers, growth hacking, activating inactive customers, e.t.c., we do the heavy lifting while you focus on other business operations.
Today, we are happy to announce our integration with Segment. This integration makes it possible for companies to easily access, retrieve and engage with customer data from any 3rd party source.
With Segment, companies can sync customer data from any data source to Lumen for personalized and targeted customer engagement in real time.
You can run narrow-based segmentation using customer traits and actions on your products, leveraging customer data from various sources.
Here is an example; segmenting customers that signed up on the 6th of January and attempted to buy a product.
Hurray! That is all.