Economic tips

The Crux of Peer-to-Peer Marketing

See how Spotify and Piggvest leveraged peer-to-peer marketing to drive growth on their platforms.

Tamilore Idowu

Tamilore Idowu

Feb 21, 2023.

2 mins read

The Crux of Peer-to-Peer Marketing

Peer-to-Peer Marketing is like a matchmaking service that links you up with trusted and reliable people. This is a marketing strategy that every savings and investment startup needs to adopt.

People are very careful when it comes to finances as a result of a lot of scams in today's world but people trust people like themselves. People are more likely to try out a new thing if it has been tested and trusted by someone they know personally.

One of the more popular end-of-year items last year was the Spotify Wrapped. Your Spotify Wrapped story and playlists get updated every year with your favorite recent songs, artists, and genres. This gained the attention of many youths because they were able to share their playlist and make connections with people of similar musical tastes.

According to Protocol, the Spotify app saw an increase of 21% in the first week of December 2020, as a result of Spotify Wrapped being released, as more than 90 million people engaged with it.

Piggyvest has also managed to capture the heart of millennials and most especially Genz with their end-of-year financial report. Their users can easily share this report on their social media pages and gain the attention of their peers. Piggyvest has made savings easier and more fun.

How can Lumen help?

Lumen's analytics gives you the data and insights you need to provide your customers with these kinds of reports.

With Lumen, you can also personalize and automate some of these messages to drive your customer's engagement with your product.

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It’s that easy, see for yourself!

Get started now